A new trademark filing may have revealed one of the announcements Tony Khan has been teasing for All Elite Wrestling in recent weeks.
The AEW President claimed that the most important announcements in his company’s history ‘were looming large’ earlier this month.
Now it has been revealed that on September 6, the promotion filed a new trademark application with USPTO for ‘AEW: SHOCKWAVE’ for ‘Entertainment services in the nature of production of professional wrestling programs and events.’
It’s unknown what the officials intend to use the trademark for at this point, but the naming scheme suggests it to be a special similar to NXT: Heatwave instead of a weekly show.
AEW’s New TV Deals
AEW’s current TV deal with WarnerBros Discovery is scheduled to expire later this year. The company’s media rights renewal has been a hot topic of discussion among fans.
There have been many reports of positive talks between the wrestling company and its TV partners but so far there has been no solid development in the matter.
President Tony Khan has teased some big announcements for the company a number of times. While addressing the crowd after last night’s Collision, Khan said that he thinks AEW on TNT and TBS was ‘here to stay.’
One of the things people are expecting to see with the new deals is the inclusion of a streaming agreement which will finally provide a home to the promotion’s tape library.
While not confirmed, it’s possible that the new trademark is in preparation for a media rights renewal announcement. It can be used for specials on streaming platform or TV, that gets announced alongside the new media deal.
