Brock Lesnar: Worth the Investment?

Brock Lesnar’s current slogan is “Eat, Sleep, Conquer, Repeat.” However, based upon the amount of time we have seen him in recent weeks, it could easily be changed to “Eat, Skip Out on Appearances, Collect a Paycheck, Repeat.”

Since his return to television this year, Lesnar has competed in one throwaway match with the Big Show that lasted about two minutes and appeared on television a handful of times.

lesnar-heyman
Should Lesnar do more of the talking, or are fans satisfied with Heyman serving as his mouthpiece?

Thus far, the most memorable moment of his return was when he squawked like a bird after roughing up Mark Henry. During his most recent run, he has spoken once that I can remember and has not appeared for more than a few minutes at a time while idly standing next to Heyman as he cuts a promo.

I am not faulting Lesnar. He signed the deal and that is all he committed to. However, I am questioning the WWE in regard to whether Lesnar is worth the investment. His last contract was for one year and was supposedly worth around $5 million. He recently signed another deal that will keep him with the company through WrestleMania 31 that is undoubtedly worth just as much, if not more.

His feuds with CM Punk and Triple H last year were somewhat entertaining, but his recent run has been less than satisfying. His “feud” with the Undertaker should be a case study in how a part-timer can ruin the build-up for a marquee match-up.

The only face-to-face confrontation so far between Lesnar and Taker was the contract signing, where both men remained silent, and the only action was Taker chokeslamming Lesnar through a table.

Brock Lesnar delivering an F5 to Mark Henry. YES!
SQUAWWWWWWWK!

Lesnar did not appear on this week’s RAW, leading to a brief confrontation between Heyman and Taker, and Lesnar is also not scheduled to appear at next week’s event either. This leaves two weeks to somehow build the match into something people are willing to pay to see.

In my opinion, Lesnar is not providing a solid return on investment. All three pay-per-views Lesnar competed in last year (WrestleMania, Extreme Rules, and SummerSlam) featured considerably fewer buys than the previous year’s version (it is worth noting that Lesnar and Triple H headlined Extreme Rules).

After returning in 2012, fans were excited to see Lesnar once again and every event he competed in was a huge success. However, the novelty has worn off and he does not seem to be the attraction he used to be. I think this can primarily be blamed on his part-time schedule though.

Fans would be excited to see Lesnar compete, as he is a great competitor when he decides to actually wrestle a match, but his part-time schedule makes it all-but-impossible for the WWE to insert him into a decent feud, let alone the title picture.

Ultimately, I believe the WWE will soon realize that spending millions of dollars to have Brock Lesnar appear for a handful of minutes throughout the year while taking up main event slots at various pay-per-views is not only a poor investment, it’s not best for business.

 

How do you feel about Brock’s 2014 return? Is his part-time schedule preventing you from becoming interested in his WMXXX match-up? Is he still an attraction worth paying to see? Let us know in the comments section.

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