– John Cena will be appearing at the upcoming SXSW 2013 Convention to discuss WWE’s award-winning integration of social media. The WWE panel will be called, “Get Ready To Rumble! How WWE Is Crushing Social TV” and will take place on March 9th at 11AM from the Sheraton Austin Capitol hotel. From the press release:
The panel will feature a candid discussion with WWE Superstar John Cena, the third most followed U.S. athlete on Facebook and Twitter with more than 17 million fans combined, and provide insight into how the 10-time WWE Champion utilizes social media to extend WWE’s brand and connect with fans.
WWE recognizes the tremendous opportunity that social media presents to extend storylines, deliver exclusive content and develop new characters, while enabling fans to connect directly with their favorite Superstars and WWE. With more than six hours of domestic weekly programming, 300 live events each year and broadcast in more than 145 countries, WWE is in a unique position to unite the web, mobile, television and live audience experiences under an integrated digital strategy, with the goal of building the ultimate interactive experience for fans.
Visit BusinessWire.com for the full announcement and additional details.
– There were a lot of people in WWE who were against the decision to break up Team Rhodes Scholars, according to f4wonline.com.
– The following is the latest Backstage Fallout video from Monday’s RAW:
In this Raw edition of “Backstage Fallout,” Chris Jericho explains to the WWE Universe that he still has it despite being away for lengthy period of time. Also, a reinvigorated Jack Swagger boasts about his victory over Santino Marella and Cody Rhodes, well, he’s unleashed and he means business.
