Major Change To NXT’s Creative Structure

It appears that the visual overhaul was only the start for NXT

It appears that the recent visual overhaul was only the beginning of the end for the old NXT, not only from a presentation viewpoint but from how the brand operates behind the scene as well. PWinsider is reporting that the officials have made some big changes to the creative approach for the development brand and its creative team is no longer operating independently.

During Triple H’s time as the head of the brand, NXT’s creative team had been ‘autonomous’ in nature. It operated as a separate bubble within the promotion. However, the creative bench has been informed that at least for now they will be reporting to Bruce Prichard and Christine Lubrano, similar to how the teams for Raw and SmackDown operate.

With the departure of Road Dogg, Johnny Russo is now said to be leading the creative team under the supervision of Prichard and Lubrano. Russo has been with WWE since 2011. He has worked on the Raw and SmackDown creative teams. He was promoted to the role of Senior Creative Writer/Producer in 2018. Johnny Russo has been working on the NXT creative since 2019 and he was apparently made the head writer in July 2020.

Dewey Foley, the son of WWE Hall of Famer Mick Foley also remains a part of the NXT creative team. He has been overseeing the 205 Live brand for some time now. This comes after the promotion released a number of key personnel last week that were integral part of Triple H’s NXT team, including William Regal and Samoa Joe.

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