Rollins Needs to Defend Briefcase at Hell in a Cell

This week on Raw, Seth Rollins, Dean Ambrose, and John Cena continued their three-way feud, as Seth Rollins ended the night by retrieving his briefcase and decimating his two foes.

Earlier in the evening, Cena and Ambrose once again hinted that there was tension between the two, with both claiming that they deserve the right to exact revenge from Mr. Money in the Bank, Seth Rollins.

Based on this week’s episode, it seems apparent that the reports released earlier in the week were true. In case you missed the news, the current plan seems to be that Dean Ambrose and John Cena will face one another at Hell in a Cell. The winner will be given the opportunity to face Rollins later in the evening, while the loser will be relegated to squaring off with Randy Orton.

The company is obviously hoping to develop a storyline that will reel viewers in for next month’s pay-per-view, and with Brock Lesnar apparently missing the event, it will take a lot more than a few singles matches to attract viewers, especially with the quality of Raw over the past few weeks. With that said, last night’s episode was admittedly a considerable upgrade over the previous few weeks.

So, how does the company attract viewers with no championship match and a card filled with contests that fans have seen over the past few months? The answer is clearly the briefcase.

Seth Rollins has become a main event player since winning the Money in the Bank briefcase back in June. He has teased cash-ins on multiple occasions, and attempted to slay the Beast at Night of Champions following the main event between John Cena and Brock Lesnar.