Earlier this week, WWE shocked the wrestling world by announcing Paul Heyman and Eric Bischoff have been named as the Executive Directors of Monday Night Raw and SmackDown live, respectively.
A WWE statement reads, “In their executive roles, Heyman and Bischoff will oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business.”
There were conflicting media reports about whether Heyman and Bischoff would begin their new functions immediately or imminently, but WWE is now featuring Heyman and Bischoff in ads for next week’s shows.
In an effort to sell tickets for Monday’s Raw from Dallas and Tuesday’s SmackDown from San Antonio, WWE is hyping that fans will see what Heyman and Bischoff ‘have in store’ for their respective brands.
As of this writing, it is unclear whether Heyman and Bischoff will serve as on-screen authority figures. However, it’s certainly interesting to see the company already using the star power and intrigue factor of the former ECW and WCW head honchos to spike ticket sales.
