Veteran WWE announcer Michael Cole revealed on Impaulsive that having PRIME’s logo on the WWE ring mat would have been unimaginable under Vince McMahon’s leadership.
“Vince thought the mat was sacred,” Cole explained. “But it’s 2025 now, and the world has changed.”
Logan Paul, whose PRIME brand is now a WWE sponsor, responded enthusiastically. “For me, it’s fantastic. It’s the future,” he said.
Cole noted that WWE’s business strategy, particularly under Triple H and Nick Khan, has shifted significantly from McMahon’s traditional approach.
“We always used to say, ‘Oh, the mat has to be clean,’ but now? You’ve got multiple logos on there.”
The discussion highlighted WWE’s evolving approach to revenue generation and brand partnerships. Paul, who has leveraged his influencer status to merge social media and professional wrestling, pointed out how this shift benefits both sides.
“It’s gotta be the right brands,” Paul added. “But let’s be real, you’re gonna get your head smashed in over a Wingstop logo? That’s amazing.”
Cole agreed that WWE’s mindset has evolved dramatically, creating new opportunities for crossover branding.
“This would’ve been unheard of five, ten years ago,” he said. “But it makes sense—this is a multi-billion-dollar entertainment business now.”
With PRIME’s growing presence in WWE, it’s clear the company’s leadership is embracing modern marketing strategies in ways McMahon never did.
Watch Michael Cole’s full interview on Impaulsive with Logan Paul: