WWE’s YouTube channel has proven to be a hit with wrestling fans after reaching 100 million subscribers today.
The channel was launched in May 2007, but the first video wouldn’t be published until February the following year. The video in question is a promotional video for the No Way Out 2008 pay-per-view, which marked the return of the Elimination Chamber which hadn’t been used in over a year.
WWE’s YouTube Channel by the Numbers
In the 5,873 days since the No Way Out video, WWE’s channel has amassed 82,222,053,762 (and counting!) That equates to approximately 14 million views every single day. The channel currently has 74,394 videos available to watch.
The most popular video on WWE’s YouTube channel comes from Raw 2009 when Randy Orton handcuffed Triple H to the ring rope. The Viper would make things personal in his war with the then-WWE Champion by RKO’ing Stephanie McMahon and kissing the knocked-out wife of the Game. The video currently sits at 315,000,000 views, far ahead of the second most-watched video (Stunning in-ring proposals) at 230,000,000 views.
Affecting WWE Programming
While WWE’s YouTube channel documents the storylines fans see on TV, it also has the power to shape those same storylines and production. WWE’s Vice President of Digital Content, Steve Barband recently told Jacob Feldman of Sportico that production thinks deeply about what will work on social media when booking events.
“We’re very strategic through each match and each segment of each show, to pull the moments that we think will succeed on the internet while also driving back to linear television.”
Fans won’t have to wait long to see more YouTube videos, with new videos added daily, in addition to snippets of SmackDown set to be shared this Friday night.
