As we all know, Raw is tonight. By show of hands, how many people are planning to bail before the end of the program? If this question were posed to last week’s viewing audience, over 250,000 hands would be in the air right now. That number represents the number of viewers who tuned in for the first hour but were long gone by hour three, and that’s not even counting the 600,000 viewers from the previous week who called in sick and didn’t show up at all.
Since Raw 1000, the program has been a three-hour fixture on Monday night, even though the company has done little with the additional hour in most cases. In all, the numbers show that it’s time to turn back the clock to Raw 999 and cut back to two hours.
![Emma vs. Summer Rae in a Dance-Off? NO!]()
Emma vs. Summer Rae in a dance-off? No thanks!
There are a number of reasons this makes sense. Most importantly, this roster is as thin as a two-dollar blanket right now. Take last week’s show, for instance. The company bookended the show with the nearly identical matches – neither of which was particularly memorable. By the end of the first hour, the crowd had already seen every participant in the main event compete in a match (aside from J&J, but they interfered in the Rollins/Ryback match). And please don’t get me started on how many times we’ve seen the Usos battle Miz and Mizdow over the past few months.
It would be a massive understatement to say that the shows have lacked direction in recent months too. I went back and watched a few episodes of Raw from 2012, right before Raw was permanently extended to three hours. Mind you, this was during the dreadful John Cena/Kane “embrace the hate” program, and even those shows featured more direction than the current product.
![If the past is any indication, expect to see The Authority opening tonight's episode of Raw.]()
If the past is any indication, expect to see The Authority opening tonight’s episode of Raw.
By putting less stress on the writers and limiting exposure, they were able to establish a conflict (Kane attempting to terrorize Zack Ryder/John Cena), provide a climax near the middle of the show (Cena kissing Eve while Ryder hilariously looked on), and finally a resolution in the form of a catastrophe (Kane launching Ryder off of the stage).
They were able to build around this central storyline by sprinkling in five matches and a few entertaining segments that highlighted other members of the roster, ultimately creating a neat two hours of wrestling (or sports entertainment, whichever term you prefer). In recent weeks, the program has been an absolute mess, with the typical structure usually as follows:
The Authority starts the program by cutting the same boring 20-minute promo they cut every week and setting up a main event involving Kane and/or Big Show. Next is a match that they say will start after the break, usually trying to invoke some sense of suspense as to which superstars will be involved, but the roster is so thin that we know it will be Seth Rollins or an over-the-hill Authority goon competing against either Dolph Ziggler, Daniel Bryan, Ryback or Roman Reigns – usually ending in a non-finish. We next get a sagging middle with “comedy” matches and backstage segments that rarely go anywhere. Paul Heyman is sent out somewhere near the middle to try to save the crowd. A few more filler matches typically come next, and finally a tag match to end the show, which also usually ends in a non-finish. Eat. Sleep. Lose A Quarter Million Viewers. Repeat.
![Even with the help of Paul Heyman and Brock Lesnar, Raw lost over a quarter of a million viewers by the end of last week's program.]()
Even with the help of Paul Heyman and Brock Lesnar, Raw lost over a quarter of a million viewers by the end of last week’s program.
The overexposure is killing everyone involved in the process, including talent, announcers, and even the fans, hence the reason they aren’t sticking around for the full three hours. I get that the company is trying to appease shareholders, and increased ad revenue is one of the easiest ways to do so, but in the end, they are doing long-term damage in exchange for short-term ad revenue.
This is also not to say that a wrestling promotion can’t put on an entertaining three-hour program. It is simply stating that this wrestling promotion has proven they are incapable of doing so. There are a lot of problems with the current product, from hotshotting anything that is remotely popular to underutilizing some of the company’s best talent to even dragging out storylines fans are disinterested in. However, the biggest problem with Raw, and perhaps the company as a whole, can be summed up in one word: overexposure.
How would you feel about Raw going back to two hours? Do you think it would improve the product? Voice your opinion in the comments section.
