With WWE Hell in a Cell still a month away and no matches announced for the show as of this writing, WWE reportedly has the three top matches for the show planned out.
According to Wrestling Observer Radio, the Hell in a Cell pay-per-view will feature John Cena vs. Dean Ambrose in the opening match, with the winner going on to face Seth Rollins inside Hell in a Cell. The loser of Cena vs. Ambrose will wrestle Randy Orton later on the show, also inside the Cell.
There is a lot that can be taken from these planned matches. Clearly, the absence of Roman Reigns has created an opening for Dean Ambrose and Seth Rollins to be featured more prominently. WWE began teasing tension between Ambose and Cena on Monday’s RAW. Ambrose wrestling Cena on pay-per-view in a Hell In A Cell match shows the company is committed to give Ambrose a chance to prove himself as an upper-card singles star. The fact that the winner of that match goes on to face Seth Rollins (with Randy Orton being the consolation prize) shows how management currently views those two competitors.
As noted earlier, WWE World Heavyweight Champion Brock Lesnar is not booked for the show.