With the news of Stephanie McMahon’s memoir coming later this year, PWInsider repots that WWE executives are using the book as a way to garner her mainstream publicity and public acceptance as one of the main faces of WWE. When the time does come for Vince McMahon to step aside, the company wants to ensure a smooth transition and an heir apparent that has already been groomed.
The book will be a big part of that goal as they have a major marketing campaign planned with publisher Regan Arts, including mainstream media appearances and a few book signings.
The memoir will be WWE’s way of really putting a mainstream spotlight on Stephanie.