WWE has been attempting to create an Indian hero out of Jinder Mahal. The current WWE champion was born in Calgary, but has family roots in India.
Recently WWE sent Indian Premiere League cricket champions, the Mumbai Indians, a WWE championship to honour their 3rd straight title victory. In response, the team sent Jinder Mahal a custom jersey.
CHAMPIONS recognize CHAMPIONS as #WWEChampion @JinderMahal receives a custom jersey from IPL champions @mipaltan! https://t.co/SgVVGoxUzl
— WWE (@WWE) July 20, 2017
Jinder Mahal’s WWE Championship Reign
It should be interesting to see how long WWE runs with Jinder as champion. The decision to put the title on him was made with less than a month of pre-planning, so it is unclear how committed they are to their current direction.
Ticket sales for Sunday’s Battleground event in Philadelphia are not selling well. Jinder’s push however, will most likely be evaluated based on Network subscribers in India, and overall revenue coming out of the country. WWE’s social media numbers are higher in India than in any other country.