AEW has filed to trademark the name, “All Elite Wrestling Blood and Guts” with the above styled logo. The news was first reported by Pro Wrestling News Hub.
According to a search of the United States Patent and Trademark Office’s Trademark Electronics Search System, AEW applied for the trademark last Wednesday, November 13th.
The trademark application includes dozens of uses, including, “Live video streaming of video pay-per-view events on the internet; communication services, namely, transmitting streamed sound and audio-visual recordings via the internet; streaming of audio material on the internet; streaming of video material on the internet; transmission of information in the audio-visual field; mobile media services in the nature of electronic transmission of entertainment media content; podcasting services; webcasting services; video-on-demand transmission services.”
AEW President Tony Khan has stated the promotion plans to hold four (quarterly) pay-per-view events per year. This year, we’ve had Double or Nothing, All Out and Full Gear. This trademark application indicates that AEW’s next pay-per-view, expected to be held in February, could be titled, AEW: Blood and Guts.
The “Blood and Guts” moniker is a reference to a remark from none other than WWE Chairman & CEO Vince McMahon. During a WWE Investor call back in July, McMahon was asked about his upstart competitor.
McMahon said competition is good for everyone, but said he hopes AEW does not resort to “blood and guts” content. Referencing AEW’s occasional violent matches, he said, “I can’t speak for TNT but I can’t imagine they’d put up with that.