WWE’s current product is doing big business and has proven to be a hit with fans and the company’s efforts are also being recognized by users of Cameo.
On Twitter, Cameo asked its followers what they think is the most searched term on the platform, before revealing that WWE has taken the top spot. This caught the attention of the USA Network, which hosts Monday Night Raw and WWE NXT, who was pleased with the result.
That’s right.
— USA Network (@USANetwork) March 5, 2024
Wrestling’s Top Cameo Earners
Cameo allows fans to receive personal videos from their favorite WWE Superstars and legends for a price that can vary. In November 2022, Mick Foley was revealed as the highest-earning sports figure on the platform, earning over $500,000 that year. Second to Foley was Bret Hart followed by AEW’s Matt Hardy and Danhausen.
WWE And Cameo
WWE has had a unique history with Cameo. In 2020, WWE clamped down on third-party deals featuring Superstars. Then-WWE Chairman Vince McMahon himself oversaw a meeting in which he made clear that deals with Twitch, Cameo, and Only fans would no longer be allowed.
This decision saw backlash from fans, given that the COVID-19 pandemic meant that Superstars were unable to make extra income from in-person interactions (such as at conventions.) The situation worsened when WWE announced that The Undertaker would be making Cameos to mark his ‘Final Farewell’ that November, while full-time Superstars were still banned.
When Zelina Vega spoke against the van and expressed her support for unionization, she was fired minutes later. Vega was brought back to WWE the following year and WWE relaxed its ban on third-party deals in 2022.