$9.99 a month.
We’ve heard it to death, but what do we actually get for that ten bucks?
Thus far, we’ve had a couple of cool shows — The Monday Night War and WWE Rivalries series, a couple of decent shows — WWE Countdown and WrestleMania Rewind, the pay-per-view events and NXT programming, as well as access to a bunch of old crap we’ve seen — and for the most part, can still see — 1,000 times on YouTube.
It sounds like a decent amount of programming when you list it out like that, but let’s be honest, the WWE Network isn’t what it could be.
Perfect example, last night’s live broadcast of the “Steve Austin Show” podcast with special guest, WWE Chairman — Vince McMahon.
Now THAT is how you get WWE Network subscriptions.
That was one of the first true examples of “must-see” programming on the WWE Network. Going in, you couldn’t know that ahead of time, although many expected it to be compelling programming, and luckily in this case, that’s exactly what it turned out to be.
Personally speaking, I think WWE should take notice of the feedback to the show, which has been universally positive and enthusiastic in nature, and offer similar content on as a consistent basis as possible.
We hear a lot about production costs and things of that nature making it hard to churn out content on the WWE Network, but for shows like last night’s Austin-McMahon special and the recent “ECW Exposed” specials, all you need is a room, two human beings, a microphone, a camera and some lights.
That can’t be that expensive.
I’m of the opinion that WWE should make the Austin-McMahon live podcast a regular staple on the WWE Network. Once every quarter, the WWE boss man checks in with “The Texas Rattlesnake” for somewhat of a “WWE State of the Union Address” type of deal, but produced and aired in similar fashion to last night’s special.
It’s inexpensive, basic and simple, but most importantly — effective.
If you offer that up every few months when there will no doubt be a plethora of items within the “WWE Universe” world to speak of, I believe fans will come in droves to tune in and make sure they’re watching it live, especially those who watched live — or even after the fact — last night.
Anyone who saw the Austin-McMahon live podcast had to of enjoyed at least some, if not all of it. I’m in the latter category, as I was glued to my monitor for the entire 70 minutes.
I was so into the program, in fact, that I’m not ashamed to admit I literally popped — out-loud — when Austin was telling McMahon that they were being wrapped up off-camera, only for McMahon to inform him that he owns this Network, and it’s going to continue for another ten or 15 minutes.
Anyone who is familiar with Austin’s weekly “Steve Austin Show” podcast at PodcastOne.com is aware of the fact that ole’ “Stone Cold” has some pretty superior skills in the interviewing department.
With that being said, I think it’s safe to assume that Austin doing a similar show to that in which we witnessed with McMahon last night, with Triple H and Stephanie McMahon, would be just as intriguing and entertaining.
It’s cheap, it’s simple, it’s effective.
Key word — effective.
You can cut as many “for only $9.99 a month” promos you want. You can offer as many free months as you want. You can give us access to as much old crap you have laying around that you want, but stuff like last night is what is going to up your subscription count.
To date, I’d put last night’s Austin-McMahon show right up there with the Ultimate Warrior documentary as the single most compelling program to air on the WWE Network thus far. Unlike the Warrior documentary, there’s no reason why WWE can’t do something like last night on a consistent basis.
It’s times like last night that makes “the norm” so frustrating. Every once in a while, WWE will prove that “they still got it” (clap, clap, clap-clap-clap) only to turn around the next week and go back to the “same old sh*t” (same old sh*t! same old sh*t! same old sh*t!) and make me as a fan want to chant in their face “you f*cked up! you f*cked up! you f*cked up!”
It’s not rocket science, folks. Last night proved it. You want subscribers? You want the WWE Network to be a success? Start offering content that the people dig instead of lame, B-level “junk” that you have laying around.
“If you build it, they will come.”
Last night, WWE built a foundation and laid out a blueprint on how to make use out of this “over-the-top” digital service. And the fans came (I’ll spare the attempt at spinning that last line into a sexual-related, lame-ass joke).
Ryback wants to be “fed more,” and so do the WWE fans. Give them more stuff like last night’s show, and our collective appetites will be full.
THAT, for $9.99 a month? That’s a steal, my friends. I’ll gladly open up the billfold every 30 days for that type of programming.
Unfortunately, and I hate to be a glass-is-half-empty kind of guy on this one, but I’m afraid we’ll probably go back to our “regularly scheduled (lame) program” from here on out, and have to wait quite a while before we see something as cool as the live broadcast of the “Steve Austin Show” podcast on the WWE Network again.
But hey, that’s just one man’s opinion. What do you think? We’d like to know, and you can let us know by posting your feedback in the “Comments” section below. You can also follow me on social media for more news and views at Facebook.com/MattBooneWZR, and/or on Twitter @MBoone420.