One of the wildest stories from the WWE over the last three years has been the rise of Logan Paul. Wrestling fans were quick to dismiss him as a B-list celebrity WWE was wasting its time with early on. However, his in-ring performances escalated, from a startlingly good tag team debut at WrestleMania 38, to an even better singles performance opposite The Miz at SummerSlam 2022, to holding his own challenging Roman Reigns for a world title in Saudi Arabia.
Paul has gone on thrive on athleticism in the ring and playing the heel brilliantly on the mic. However, his real life persona has raised eyebrows, up to and including some fans suggesting that, even if he is quite good at wrestling, he’s not worth keeping under WWE contract. There are real questions regarding how much of his persona may be a work versus a shoot.
He’s Uniquely Polarizing
Even before he got involved in wrestling, a significant part of Logan Paul’s public persona has been about being outspoken, a little arrogant, and willing to poke at sensitive topics. Recent months have seen a major uptick in Paul grabbing headlines via comments on his podcast, social media and elsewhere.
In June, Paul hosted former president and current candidate Donald Trump on his podcast Impaulsive. The choice to have this guest at all drew strong responses (positive and negative), and things only escalated when Paul advertised the interview on social media with theatrics of him and Trump having a face off, as well as smiling together. From there, the interview itself took a pretty strong partisan stance in favor of Trump.
Paul’s summer was just heating up at that point, though. One of the bigger stories coming out of the 2024 Summer Olympics was that of Algeria’s Imane Khelif competing in women’s boxing after a controversial previous test had ruled her ineligible to fight women. Paul espoused hateful rhetoric that misidentified Khelif as a man. While he walked it back a little after learning more context, critics still pointed out that even his apology arguably had transphobic undertones.
These two high profile instances, amidst a controversial career in the public eye seemed to rattle the good faith Paul had built up among wrestling fans, as public sentiment started to veer away from him.
He’s a Firebrand
Logan Paul hosted Hulk Hogan on his podcast in September. The two got along famously during the interview, which itself raised some eyebrows for a sect of wrestling fans who have grown increasingly-disenchanted with The Hulkster. One of the headlines coming out of the interview, though, was Paul bashing Bret Hart, as he accused The Hitman of “talking sh*t on everyone that he used to work with and work for because,” and saying Hart’s commentary left a bitter taste in his mouth. Rather than slow down, Paul embraced a war of words with Kevin Nash afterword.
Big Daddy Cool knocked Paul on his own podcast, which sent Paul to social media to cut a full-on promo against the former WWE and WCW Champion. Therein, The Maverick identified himself as a top five WWE talent and went on to claim he was better at pro wrestling as a part timer than Nash ever was, before finishing off by directing an expletive his way.
Can’t Look Away
While there’s a substantial body of fans who’ve soured on Logan Paul, a very real question arises. Is is it possible that, just as Paul has demonstrated unexpectedly strong instinct and aptitude for the in-ring elements of wrestling, might he also have an unconventionally old school and effective approach to getting heat.
Paul plays a heel in WWE and there’s a case to be made that the way he has alienated a significant portion of wrestling fans has been strategic. Heck, maybe he’s even transcending wrestling and willingly playing the heel in larger pop culture, embracing not only controversy but down right venom toward him if it courts attention.
Paul targeting Bret Hart and Kevin Nash in recent comments may denote his actual opinions, but it may also mark an unconventional take on the old “legend killer” gimmick, most famously used by Randy Orton, with variations on it used by others including Rob Conway and Heath Slater at different points. The playbook is simple—for a young talent to get heat by disrespecting legends who are well past their prime and can’t shut him up in the ring. A gimmick like this would be a near perfect fit for a brash, not-quite-30-year-old heel around his physical prime.
Time will tell how much heat Logan Paul is drawing intentionally, or more organically based on his real personality. Regardless, he remains a lightning rod for attention and it will be especially interesting to see what happens if he does commit to his stated goal of starting up wrestling full time in the near future.
