There Is No “New Era” In WWE (Editorial)

For the past few weeks, the WWE has made a conscious effort to mention the “New Era”. If you watched Monday Night Raw last night, you surely noticed how much they said “New Era”. It is beyond obvious that the WWE is requiring it’s superstars to use that term. It has been said over and over since Wrestlemania and I don’t understand why. The WWE is still producing a product that is rated PG. In other words, the product is directed towards children, even though a lot of the audience is adults that love wrestling. Creating a product that is easily consumed by everyone is not something I hold against the WWE. If you take a step back, the WWE being a PG program really does make sense. The Attitude Era was a once in a lifetime thing. Everything aligned perfectly and the truth is that it will never be replicated. I’ve given up on the idea that wrestling will return to that era. However, what the WWE is doing now truly baffles me.

The WWE is literally trying to sell that there is a “New Era” without actually changing anything. Shane and Stephanie McMahon are now “running” Monday Night Raw, but nothing has changed. Every single Monday Night Raw opens with a promo that most of the time will lead into a match. Shane McMahon returning to WWE programming has changed absolutely nothing. He had an entertaining match with the Undertaker at Wrestlemania, but now he is just there. Obviously, there is going to be some kind of feud between Shane and Stephanie McMahon in the coming months, but for now it is just a boring storyline. I sincerely do not understand why the WWE is constantly having their talent say the words “New Era”. If you’ve watched RAW regularly, you would know that this is the same show over and over again. Hopefully, the “New Era” in the WWE is more than just a buzz-word going forward, because right now it means absolutely nothing.

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