In 2012, WWE transitioned to airing Raw for three hours every week. The move was a clear business decision. As streaming services started finding their footing and television viewer became less reliant on cable, there was drive to fill a lot of hours with live TV that ran year round and had a loyal following. Three hour Raws were very good for WWE’s business.
The move was controversial from fans’ perspectives, though, with some already complaining about a high volume of three-hour Raw specials, only to see the issues of bloated shows exacerbated by three-hour broadcasts every week. WWE recently announced a transition back to two hours, with early rumblings suggesting that change will hold into the move to Netflix in 2025. This transition is ultimately the best thing for the show and its viewers.
Three Hours Always Felt Too Long
Wrestling fans will readily consume a three-hour super card, as has often been the standard for the pay-per-view or Premium Live Event models. When these events only happened a few times a year, or even when they ballooned to monthly occurrences, it was nonetheless fun for fans to come together, order some pizza, and enjoy this occasional experience.
A three-hour weekly television show is a much tougher sell. Whether it’s for working adults, younger people in school, or a variety of other demographics, it can be hard for a viewer to dedicate that much time to their TV in a sitting, and to do so on that regular of a basis.
A two-hour block is much more natural fit for the average fan’s weekly schedule and viewing habits. While the occasional longer special episode can work, a transition from three, back to two hours marks a potential end to the days when watching Raw feels like a chore or a slog to endure, but rather scales things back to more moderate, consistently enjoyable viewing experience.
WWE Can Tighten Its Focus With Two-Hour Shows
It’s a matter of personal opinion which era of Monday Night Raw was the best and factors like nostalgia as well as individual preferences around in-ring action, storytelling, and character work all coming into play when people pick favorites. It is difficult to deny, however, that the hottest period in Raw’s history—when the product had the most eyes on it and was subject to the most water cooler talk, roping in casual fans–came during The Attitude Era.
There were a lot of factors that contributed to the Attitude Era’s success, but it’s no coincidence that the roughly five-year stretch that encompasses this period saw Raw air for two hours. Two hours was enough time to tell stories and include compelling matches, but also a short enough time that it hardly ever felt as though there was filler dragging the product down or testing viewers’ patience.
WWE has been on a hot streak since Triple H took over creative and there are justifiably some concerns that fewer minutes will result in fewer opportunities for a wide swathe of talents to shine. While there is some legitimacy to this concern, there’s also a real case to be made that the cream will always rise to the top. Moreover, if having just two hours of TV times makes talents step up their game to earn their minutes or leads to unexpected partnerships for talents to share TV time, there’s a lot of potential for great TV ahead.
The Netflix Platform May Afford WWE The Best Of All Worlds
One of the selling points of Raw on Netflix that has already been established is a no-commercial model, which will open up a lot of storytelling possibilities, including big matches airing without interruption and opportunities to have one match or promo flow into another in ways that are traditionally pretty challenging to pull off.
The move to Netflix also opens the possibility of more flexible timing. A two-hour standard baseline makes sense for Raw. But what if a match or a promo segment runs long? While WWE will surely have to work within reasonable parameters for the sake of the live audience and venue, it looks feasible an episode could run two hours and fifteen minutes when it needs to. By contrast, if everything were to occur within an hour and fifty minutes, that would probably be fine as well. Just as Netflix shows like Stranger Things have famously had episode run times ranging from around the forty-five-minute mark in season one to the season four finale that clocked in at two hours and nineteen minutes, Raw may well be able to organically expand and contract according to the needs of the show as opposed the constraints of a cable television broadcast.
Only time will truly tell if two hours is the better fit for WWE Raw, but this is a change that entails plenty of reasons for optimism in watchability, focus, and the potential for flexibility that a streaming platform affords.
