WWE 2K24 and Snickers will serve as the Presenting Partners of WrestleMania 40, which will take place from Philadelphia’s Lincoln Financial Field this April.
This marks the third consecutive year that WWE 2K and Snickers have teamed up as the Presenting Partners of WWE’s annual supershow. In a statement, Martin Terwilliger, Marketing Vice President, Mars Wrigley, was excited to continue the partnership.
“SNICKERS is proud to return to WrestleMania, bringing a satisfying solution to WWE fans around the world. We look forward to showing up for the passionate fanbase with WWE 2K24 as presenting partners for WrestleMania XL, bringing fans what is sure to be one of the most exciting sporting events of 2024.”
Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K, was also pleased to be a presenting partner of WrestleMania 40
“While fans can relive forty years of WrestleMania in WWE 2K24, we’ll once again tag-team with SNICKERS to co-present WrestleMania XL. We’ll be cheering on our cover Superstars: Rallying Cody Rhodes to ‘Finish the Story,’ rooting for Rhea Ripley to defend her title, and looking forward to Bianca Belair putting on the ‘EST’ WrestleMania performance of all.”
Grant Norris-Jones, EVP & Head of Global Partnerships, TKO, addressed the size of WrestleMania 40 with great fervor.
“WrestleMania XL is shaping up to be the biggest event in WWE history and we are excited to take our partnership with 2K and Snickers to new heights as the brands unite for a third consecutive year.”
WrestleMania 40
WWE WrestleMania 40 will be the promotion’s fifth two-night event, a tradition established during the COVID-19 pandemic. The card for the show as it currently stands is as follows:
- Roman Reigns (c) vs. Cody Rhodes (Undisputed WWE Universal Championship)
- Iyo Sky (c) vs. Bayley (WWE Women’s Championship)
- Rhea Ripley (c) vs. Becky Lynch (WWE Women’s World Championship)
- Seth “Freakin” Rollins (c) vs. Drew McIntyre (WWE World Heavyweight Championship)
