Things are looking good for AEW. Figures for the final AEW Dynamite before the PPV might have been the lowest in company history, but Double or Nothing set that right. Initial figures are showing that the show was the second most successful event in AEW’s history.
Double or Nothing 2021 had over 134,000 buys according to US streaming sources. This was announced by Dave Meltzer and the Wrestling Observer. The current record PPV for the company remains March’s Revolution which featured the much talked about barbed wire deathmatch.
This was the third Double or Nothing show and is one of the four main events each year. Looking at the figures, the 2021 show is 12% up on the same show in 2020. Coming at the end of a month of big announcements and marquee signings for the company, the consistent increase in viewership numbers all point towards a bright future.
What is interesting to note is that both Revolution and Double or Nothing took place on a Sunday evening. The next two core shows for the company, All Out and Full Gear, are being held on a Saturday. It will be interesting to see how these two shows compare.
On top of the great online sales numbers, Double or Nothing took place in front of a capacity crowd. This further confirms the growing interest in the AEW brand.
With more shows and special events planned in the coming months and years, AEW is certainly pushing thing forward at a fast pace.
