Hikaru Shida Is Currently The Top Female Merchandise Seller For AEW

AEW’s women’s division continues to grow.

The promotion most recently added Saraya (formerly known as Paige) to their talented roster, one that already includes Britt Baker, Athena, Jade Cargill, Serena Deeb, Madison Rayne, Riho, Nyla Rose, Kris Statlander, Penelope Ford, Anna Jay, and a ton of rising stars like Willow Nightingale, Red Velvet, Leyla Hirsch, Jamie Hayter, and Skye Blue.

When looking at the top merchandise sellers for AEW the most common names, like CM Punk, Kenny Omega, Adam Page, MJF, and Orange Cassidy sit at the top, with some hotter acts like Danhausen and The Acclaimed working their way up. However, the top selling female star is not who you may think it is.

Former AEW Women’s Champion Hikaru Shida Is The Best Female Merch Seller For AEW

According to the ShopAEW numbers (thanks to a report by WrestleNomics), Hikaru Shida currently sits among the top sellers for AEW, and is even outselling Saraya, who debuted a few weeks ago, and Britt Baker, arguably the company’s most featured star. Shida’s appearances in AEW have been scattered since she lost the title to Baker at Double or Nothing 2021, but she is set to compete this Wednesday in tag team action, which will be AEW’s debut show in Canada.

Shida defeated Nyla Rose at Double or Nothing 2020 to become the third-ever AEW women’s champion. Unfortunately, the entirety of her title reign was in front of a few fans due to the COVID-19 outbreak. Despite her scattered use Shida continues to remain one of AEW’s most popular stars.

A photo of the merch numbers can be seen below.

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