AEW appears to be fully embracing a new beginning for the company in light of Sting’s retirement.
The company is set to send Sting off in a big way as “The Icon” will be competiting in his final match at AEW Revolution on March 3 in a city he’s very familiar with in Greensboro, NC. However, although Tony Khan and AEW are losing a bonafide legend in the business with Sting’s exit, the company aims to ride that moment right out of Revolution.
Notorious AEW fan Drainmaker on X noted that on Sammy Guevara’s latest video blog that the company is set to reveal a new logo and set for Wednesday night’s AEW Dynamite.
The logo AEW Dynamite logo has been spotted in the wild for the first time in this ad for an upcoming Dynamite from Winnipeg. Andrew Zarian of the Mat Men Podcast says he’s seen a “different color logo” so there may be variations to this logo when it premieres on TV.
Those changes won’t take place until after Revolution, but Guevara, along with Matt Sydal did note that they saw the new logo ahead of time. Sydal commented on the new logo in time during Sammy’s video.
“It looks good. A good color scheme. It’s kind of Neo.”
New Look AEW Dynamite
This Wednesday will mark the final week for the current look of AEW as they hail out of Huntsville, AL.
My This new look will only be a week away from when AEW presents Big Business from Boston where all signs point to Mercedes Mone making her very long-awaited debut with the company.
As AEW has built towards Revolution, they have been making some significant changes not just externally, but internally. QT Marshall is back in a behind-the-scenes role with the company, but an even more notable move is the hiring of Jennifer Pepperman, former senior writer at WWE and daytime Emmy winner. Pepperman happened to leave her position at WWE not even a week before it was announced she inked a deal with Tony Khan.