QT Marshall, All Elite Wrestling’s (AEW) Vice President of Show and Creative Coordination, recently addressed the company’s declining attendance and viewership metrics. In an interview with Metro, Marshall emphasized the need for AEW to revisit the core elements that initially attracted fans while simultaneously innovating to maintain momentum.
Reflecting on AEW’s early days, Marshall noted, “When AEW first started, there was a charm in making mistakes, right? We were gritty, we were new, we were not WWE.” He acknowledged that the wrestling landscape has evolved, with WWE undergoing significant backstage changes that have positioned it as an underdog, potentially drawing some of AEW’s audience.
To address these challenges, Marshall stated, “We have to go back to what brought us to the dance, but also, you know, continue to move forward.” He highlighted the importance of reconnecting fans with AEW’s brand identity and enhancing the live event experience.