Dana White spoke during the preview coverage for UFC on Fox 1 about how he plans to introduce the Ultimate Fighting Championship to a broadcast network audience and what that means for the promotion:
“Now that it’s going to be on FOX and we know we’re speaking to a wider, broader audience that may not know much about mixed martial arts and has probably never seen the UFC before it’s going to be different than a typical UFC event,” said White.
“There’s going to be more storytelling and explaining on who we are, what this is and what these athletes are about.”