TNA President Dixie Carter has started a new feature on the TNA website where she answers fan questions from her Facebook and Twitter pages. Here are the highlights of what Dixie Carter said about:
Competing With WWE In The Ratings: “I want to be very clear on this, we NEVER expected to have competitive ratings with RAW at the beginning. I have been very specific in saying that our goal was to grow our brand and our ratings and we felt like we could do that faster on Mondays. Sometimes you have to take a step back to take a big step forward. We expected to have to rebuild part of our audience when moving our programming day and timeslot. We have finally settled in to an 8 pm ET/7 pm CT Monday timeslot with an encore presentation on Thursdays as 9 pm ET. It is going to take some time to build both audiences. We have no ego in saying iMPACT! has to draw a big rating in one night. With the encore, we have grown our overall viewing audience significantly from 2009 averages. We have 4 hours of exposure in prime time on Spike TV. So short term, we have settled in to a new programming schedule and need to give both some time to grow, but are happy with our increased viewership. Long term we want to see the overall ratings for iMPACT! increase significantly, no matter how many airings we have. ”
Moving to 8pm a Sign of Failure? “We discussed both the 8 – 10 pm ET and 7-9 pm ET timeslots with Spike before we moved to Mondays. It would be a failure to stay in a timeslot when you think another one might offer a greater chance for growth. When we started iMPACT! at 8 pm ET for the 3-hour January 4th special and on April 5th when we moved an hour earlier to get a jump on the NCAA Men’s basketball championship game, we saw higher viewership. Instead of moving back to 9 pm the following week, we decided to leave the start time at 8 pm ET and build that timeslot. Now it’s up to TNA, Spike and all of you to spread the word.”
TNA Resembling The Dying Days of WCW: “I think there has been more of a solid focus on new talent in the last few months than we have seen in the past. The Pope, AJ Styles, Desmond Wolfe, Abyss, Matt Morgan, Beer Money, Jay Lethal, Doug Williams, Kazarian, Rob Terry, Beautiful People, Angelina Love, Daffney and so many more. I think the young talents that are featured on the show have really stepped up and I am very proud of them. These guys are the “New†TNA. With the exception of Sting, I think every WCW talent we have has also worked for WWE. The only resemblance to WCW would be the guys from The Band who ran together there. Hogan and Flair appear in very different capacities. We are using established brands like Hogan to get mainstream media attention and help build new talent. It’s about balance, and we will continue to provide you with a good balance of established brands and new talent.”
