When Ring Of Honor announced the move to traditional pay-per-view back in May, with their first show (Best in the World) scheduled for June, the break even figure was set at 10,000 buys.
ROH’s parent company, Sinclair Broadcasting, reportedly viewed their initial PPV effort as an “exploration” into the pay-per-view market. The deal they signed called for the company to produce two pay-per-views this year, the “Best in the World” show in June and “Final Battle” in December, with the possibility of producing additional shows in 2015, depending on the numbers for their first two shows.
The early estimates coming out of the cable industry have ROH’s PPV debut drawing approximately 10,000 buys, meaning they hit their projected break-even point, or somewhere in that neighborhood. The number is looked at as a success, considering the fact that they only had a few weeks to promote the show.
Speaking of advertisements for “Best in the World,” there was said to be an “accident” of sorts, as the PPV providers reportedly apologized to ROH, as the advertisements for the show apparently only began running a day before the show took place.
(Credit: Wrestling Observer Newsletter)
