Eric Bischoff: “AEW Has To Grow Their Business. They Haven’t Thus Far.”

Eric Bischoff

Eric Bischoff continues to be outspoken about All Elite Wrestling’s level of success.

The former WCW President has been critical about various aspects of AEW. He acknowledges they have amassed a “super loaded” roster, but doesn’t feel the company has realized its full potential.

On the latest episode of his 83 Weeks podcast, Bischoff explained what he believes are AEW’s shortcomings.

“AEW has to grow their business,” he began. “They haven’t thus far. Now they’re inching up since NXT is no longer head-to-head. Dynamite, they’re probably 10% or 12% some are estimating ahead of where they were this time last year. But they’re still having a hard time consistently breaking a million viewers. It’s up and down with a super-loaded roster.”

AEW Dynamite viewership has increased year-over-year. The viewership trend is positive since moving to TBS at the start of this year. That said, there is still significant room for improvement.

Appealing to a Wider Audience

Eric Bischoff Tony Khan
Former WCW President Eric Bischoff & AEW President Tony Khan

Bischoff’s critique is sensible. AEW has all the star power they need at this point. So, what will it take for AEW Dynamite viewership to 1.5 million viewers each week?

“At some point, they’re going to need a world champion, or two, a men’s champion and a women’s champion.. They’re going to need somebody that’s a legitimate larger than life star, not just physically, but larger than life to a broader audience.”

Bischoff says AEW and Turner might be satisfied with one million viewers each week. If they intend to draw viewership that rivals WWE Raw and SmackDown, they need to appeal to a wider audience.

“They’re going to need to focus on some larger than life type characters that are going to attract more than just the hardcore fanbase that they currently have.”

Eric Bischoff is a free agent who has appeared on WWE and AEW television in recent years. His most recent national TV appearance took place last month on SmackDown.

Eric Bischoff Critiques AEW

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