Nike announced today they have produced a collection of Lucha Libre-inspired shoes and apparel. The collection will be released in Mexico in the coming days before being released globally next Friday.
The collection features multiple shoes and hooded sweatshirts all influenced by Lucha Libre culture.
“We see sharing cultural expressions as a way of creating relationships,” says Carlos Hernández, Mexico City Merchandising Director for Geo Express Lane in a press release. “When you’re deeply invested in a culture, you share its passions and interests. By paying close attention to Lucha Libre tradition, we get to use footwear and apparel to share a piece of Mexican culture with the world in places like Seoul, Tokyo, Brazil and more. With a number of Mexico GEL collections releasing soon, we’re creating the product with that same imaginative focus on cultural detail.”
Images of the collection are below:
The hoodies in the collection draw inspiration from Luchador masks. The back of the hooded sweater shown below has an interesting design in the back. The hood of the sweater is designed to look like there are laces in the back.
“The Air Max 90 comes in a bisected black and white color scheme,” a description of the shoes reads. “A nod to famous Lucha Libre rivalries pitting good against evil, or “Los Técnicos vs. Los Rudos.”
