New Japan Pro Wrestling has announced the launch of new programming on the Roku Channel. It will be available starting next Thursday, February 11th and will be available in the United States, Canada and the UK.
“New Japan Pro-Wrestling” is a new one-hour weekly show that premieres Thursdays at 5pm (Eastern). Additional NJPW content from 2020 will also be available on-demand.
A press release at the NJPW website includes quotes from NJPW and Roku executives.
“Our fans in the United States, Canada and the United Kingdom are among our most loyal, and they have been very clear that they want NJPW’s content made available to them,” said Takami Ohbari, President of NJPW. “NJPW is unlike any other pro-wrestling in the world. It is the most athletic, sports-oriented pro-wrestling on the planet, and we are excited to bring our athletes and matches to these markets in such a major way. Thank you to The Roku Channel, and we look forward to a successful partnership that brings NJPW to millions of new fans around the world.”
“Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest growing channels on our platform,” said Ashley Hovey, Director of AVOD Growth, Roku. “Sports programming continues to be an important category for our users, and we are very excited to partner with NJPW to put the world of professional wrestling at the fingertips of millions of engaged users on The Roku Channel.”
In the fourth quarter of 2020, The Roku Channel reached United States households with an estimated 61.8 million people.