Paul Heyman Explains Why His TNA Negotiations Fell Through

It was announced on Friday that Paul Heyman’s advertising and marketing company, Looking for Larry, will has signed a deal with EA Sports to promote the new EA Sports MMA game. In an interview with MMAFighting.com to promote the game, Paul Heyman revealed exactly what happened with his TNA negotiations, why the fell apart and why it’s highly unlikely he’ll ever work with the company:

“It came real close with TNA. To me, it was more of a deal with Spike TV and then a stock and ownership deal involving TNA. I had a five-year plan. I was going to spend 18 months building the roster, the next 18 months exploiting that built roster, that’s three years in, go public in three, stay for two more running it and get out at 50 [years old]. That was my plan. I had an exit plan. I had a five-year plan and I clued everyone into it. I told TNA what my plan was and I told Spike TV what my plan was and how we would capitilaze on it and how we would make this thing move and an acknowledgement that wrestling is a diminishing market and it’s not perceived as cool and here’s how you, if not change course, at least present it differently so that at least you have a chance in today’s marketplace to at least compete.

“When that didn’t happen, that was it. I didn’t have any other interest in doing it. It was close. I would have done it for that particular deal and that’s it. That time passed. Now I’m looking at taking my abilities elsewhere and the logical step for me is this entry point right now both into MMA and into also just the branding world.”

Heyman will be accompanying Brock Lesnar to the cage for Lesnar’s October 23rd UFC Heavyweight championship bout against Cain Velasquez and is currently working on Lesnar’s official autobiography.

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