Paul Heyman’s “Looking For Larry” marketing agency has been hired by NASCAR to promote the September 9th race from Richmond, VA. The event will be held at the Richmond International Raceway.
LIKE – COMMENT – SUBSCRIBE #ICYMI – @DaleJr @HermieSadler @Lyricoldrap @BridgetteWest @RIRInsider @NASCAR https://t.co/Z1ktw0TYXM
— Paul Heyman (@HeymanHustle) May 9, 2017
Paul Heyman and NASCAR
Mike Waddell, head of communications for the Raceway, had this to say regarding bringing Heyman’s agency onboard.
“If you don’t come at it with a fresh angle, nobody’s ever going to notice you. If you don’t make waves, you’re going to drown. So we got out the wave machine, and we’re going to get after it.”
Both Heyman and Waddell have noted the challenge is to get young fans out to the track. By bringing in a “wave machine” like Heyman, Waddell is hoping to change that.
Heyman had this to say regarding his agency’s new project.
“Getting people out to the track has become more and more difficult,” Heyman stated, then continued to say his company will seek to bring “new people to at least see what it’s like to be a part of the NASCAR experience at Richmond International Raceway.”
The full article from the Richmond Times-Dispatch, can be read here.
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