If you’ve been curious who’s been involved in the creative process for AEW after losing a name like CM Punk, Tony Khan provided a little clarity to that. Speaking on The World’s End Media call, Khan spoke with SEScoops correspondent Dominic DeAngelo about whether or not he’s reconsidered his booking strategy as we round the corner into 2024.
During the All Out 2023 media scrum, it was mentioned how overworked Khan is and to Bryan Danielson’s suggestion, hired Jimmy Jacobs as a full time assistant. Those two, along with others, are names he said he had working creatively at AEW Dynamite.
Who helps Tony Khan book AEW?
“We have a great group of people. Just an example, yesterday, you had a great group with Bryan Danielson, Mike Mansury, Will Washington, Jimmy Jacobs, Sonjay Dutt, Sarah Stock and Dean Malenko and several others that were in my office throughout the day at various points. Bryan had his match, people were in and out, I think everybody had great points and there were a number of other people.”
Khan talked about how the recent string of shows from AEW have been very good, but the system he does have set up could likely use some tweaking.
“It wasn’t quite the set-up I was looking for so I’ll see if I still get it, but very excited to talk about the science of the booking and I think in particular, recently, we’ve had some of the best shows we’ve ever done.”
Khan noted that the Continental Classic has been a huge influence of how he books moving forward and then reiterated the confidence he has with his strategy.
“I think the experiments we’ve been doing are working and I have a better sense of where to go and what to do going into 2024 than I ever have been.”
