– There is talk in WWE about how creative is handling Dolph Ziggler’s push. While he had strong wins over Randy Orton at Survivor Series and John Cena at TLC, he’s been constantly losing on television lately. He is still in line for a World Heavyweight title run, but the momentum he had at the end of 2012 has stalled out.
– WWE’s writing team has been in somewhat of a rut lately, with a lot of disagreements and politics being played. The recent flip flopping on the Team Rhodes Scholars breakup is seen as one of example of poor planning and lack of commitment to storylines.
Many of WWE’s top superstars, including The Rock, CM Punk, John Cena and others, are pitching their own ideas and not relying on creative to direct their characters.
(Source: Wrestling Observer Newsletter)