Ultimate Fighting Championship President Dana White spoke on why bringing big fights to free television network such as FOX is important to him:
“When I was growing up, I used to watch ABC for the big fights and then on USA network when I was a little older. After the pay-per-view model, they never put big fights on free TV. We’re not only bringing big fights back to television, we’re bringing the heavyweight championship of the world,” said White. “It’s about the heavyweight championship of the world just like Ali vs. Frazier and all the big fights from back in the glory days of boxing. We went with Cain vs. JDS because it’s going to be very exciting.”
