
World of Sport held their tenth and final episode of season 1 this past weekend on ITV. The viewership data is in and again it’s not pretty. Episode 10 averaged 200,000 viewers (3.9% share), down 100,000 viewers from last week but also down a sharp 40% from Episode 7’s 500,000 viewers (5% share).
We need to revisit the sentiments from last week’s first show in the new 2:30pm time slot . It’s clear that the change from 5pm to 4:30pm played a huge role in the ratings drop from weeks 5, 6,7 to 8. With the ITV Evening News changing by 30 minutes the rest of the schedule had to follow suit. Again the number isn’t pretty to look at but a time change affects most programmes across many genres. This isn’t uncommon for WWE either, when special time changes occur for RAW and Smackdown this affects their numbers.