WWE recently filed for a new trademark. The company has applied for a patent on the term “British Strong Style.” The name has previously referred to the stable of wrestlers consisting of Pete Dunne, Trent Seven, and Tyler Bate.
Dunne and Seven originally formed the stable in Progress back in June of 2016. Bate was added to the group a few months later. The name is said to be derived from their mash-up between British and Japanese style wrestling. Although they have primarily competed for Progress, the stable has also appeared in Chikara. They won the King of Trios tournament in 2017.
WWE filed for the trademark on June 18th, 2018 with the status officially being updated on June 21st, 2018.
Pete Dunne on British Strong Style and WWE UK Division
In a recent interview, Pete Dunne talked about the role he and his fellow WWE UK wrestlers are playing on NXT programming as of late.
“It’s a big part of it, again using this as the marker, not only are we now finally relaunching our own brand kick-starting that properly, but we are also now becoming a big part of NXT,” Dunne said. “It feels great to have had that journey but also I’ve had my own independent stuff with British Strong Style and Progress wrestling, so it feels like two worlds are meeting in the middle and we get to take something that we built alongside WWE in a company like Progress and we get to bring that together when we face the Undisputed Era at the Royal Albert Hall.”
Dunne also spoke in regards to the future of WWE’s UK Division. “Something you’ll find in wrestling, in general, is that people have a respect for the British style,” Dunne continued. “So to be able to have this title now and create something a little bit unique and have a unique part of the NXT show that has our stamp on it is great, and to hear that Johnny Saint is going to be the general manager of the UK show, you know if anybody epitomizes British wrestling as something quirky and unique it’s that man, and he brings so much experience to the table and hopefully that really adds to our show.”
