10 Reasons the WWF vs. WCW Invasion Angle Failed (Part 2)

As promised, here is the second half of the list…

5. Abundance Of Talent Led To Brand Extension

The WWE roster was absolutely stacked following the acquisition of WCW. This was especially true after the top WCW superstars such as Hulk Hogan, Goldberg, and Kevin Nash eventually signed with the company.

It quickly became apparent that there was too much talent to adequately feature everyone on a weekly basis. This led to the WWE splitting into two separate brands in the form of Raw and SmackDown. The brand extension seemed fresh at first, but it quickly lost traction after superstars were constantly shifted from one brand to the other as a way to increase ratings.

The brand extension era is characterized by pay-per-views that did not perform as well as those in the Attitude Era, largely because fans did not want to pay to see only half of the roster.