At first glance, Alexander Rusev seems like a rehash of a character WWE fans have seen countless times: the monster foreign superstar who feasts on unworthy foes while being accompanied by a manager who serves as his mouthpiece.
Some have contended that the character is so unoriginal that it was completely lifted from a Rocky movie of all places, as he has drawn comparisons to Rocky IV villain Ivan Drago and his wife Ludmilla.
Despite the fact that many believe he is a recycled, cliché character, Rusev has managed to make his way through the WWE’s NXT division and to the main roster in a relatively short amount of time.
Since making his debut on the main roster, Rusev made a brief appearance in this year’s Royal Rumble and has been feasting on jobbers ever since. Unlike some of his critics, I believe that Rusev can be successful at the main level, but only if he is booked differently from similar heels in the past.
In recent years, the WWE has chosen to rely upon the tried-and-true formula of debuting a monster heel and serving him a hearty portion of heels (see Ryback for example). They expect that if the heel is shoved down fans’ throats long enough by competing in squash matches, they will eventually realize his dominance and he will be over in no time.
It appears they are attempting to take the same course of action with Rusev, as he has competed against only jobbers and will face R-Truth and Xavier Woods in a handicap match at Extreme Rules. Hell, they even threw Rusev into the coalition of jobbers that worked to beat down the Shield during the 11-on-3 handicap match a few weeks back on Raw.
