— Via an e-mail read by announcer Michael Cole at Hell in a Cell, the anonymous Raw General Manager informed Edge that he will make a live, in-ring apology to him on Raw. He then declared that “The Rated-R Superstar” would face Jack Swagger immediately in an impromptu match. The nine-time World Champion gained the victory following a Spear.
— The dark match that took place prior to tonight’s Hell in a Cell pay-per-view broadcast was a six-man tag pitting Kofi Kingston, Goldust and R Truth against Dolph Ziggler, Cody Rhodes and Drew McIntyre. Prior to the match, there was an altercation between brothers Cody Rhodes and Goldust, with the WWE Tag Team Champion taunting The Bizarre One. Goldust ultimately came out on top in the brothers duel as he hit his finisher on Rhodes for the win.
— Click here to view the promotional video advertisement for WWE’s next pay-per-view event, Bragging Rights. The second annual show takes place three weeks from now at the Target Center in Minneapolis, Minnesota.
— The hash tag #HIAC narrowly managed to trend on Twitter towards the conclusion of the pay-per-view event.
