Last week, WWE announced that the WWE Network had signed up 677,287 subscribers since the launch on February 24th. The news sent WWE stock plummeting over 30% (currently trading under $21 as of Monday morning) and experts questioning whether WWE will in fact be able to reach 1 million subscribers by the end of the year.
According to industry sources, analysts were hoping for 1 million subscribers as of last week, with 850,000 seen as a baseline for what they’d be satisfied with. The actual figure of 677,287 was seen as acceptable, but a disappointment for WWE.
Aside from expanding to international markets in late 2014/early 2015, the Motley Fool financial website is advising WWE to start looking for original drama series like ‘Breaking Bad’ to bolster the Network’s content offering beyond simply pro wrestling shows.
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