Sazerac Brands’ Wheatley Vodka will serve as the official vodka of WrestleMania 40 in a historic first for WWE’s premier annual event.
This deal with Wheatley Vodka marks the first spirits sponsorship in WWE history. addition to WrestleMania, Wheatley will also be the sponsor for a yet-to-be-announced six-part series on WWE social platforms, Sports Business Journal reports. This series will feature Cody Rhodes interviewing other WWE talents and a Wheately-branded tour bus will appear in the series.
WWE & Alcohol
At WWE WrestleMania 39, the Intercontinental Championship triple threat between GUNTHER, Sheamus, and Drew McIntyre was sponsored by Mike’s Hard Lemonade. It is reported that the beverage is set to return as a sponsor of this year’s SummerSlam Premium Live Event
WrestleMania Sponsorships
Sazerac Brands’ Wheatley Vodka is just one of the products that will sponsor this year’s WrestleMania event. Last week, it was announced that WWE 2K24 and SNICKERS will serve as the presenting partners of this year’s two-night Premium Live Event. This marks the third consecutive year that WWE 2K and Snickers have teamed up as the Presenting Partners of WWE’s annual supershow.
WrestleMania 40
WWE WrestleMania 40 will be the promotion’s fifth two-night event, a tradition established during the COVID-19 pandemic. The card for the show as it currently stands is as follows:
- Roman Reigns (c) vs. Cody Rhodes (Undisputed WWE Universal Championship)
- Iyo Sky (c) vs. Bayley (WWE Women’s Championship)
- Rhea Ripley (c) vs. Becky Lynch (WWE Women’s World Championship)
- Seth “Freakin” Rollins (c) vs. Drew McIntyre (WWE World Heavyweight Championship)
