WWE SmackDown is officially moving to Thursday nights at 8pm ET on Syfy starting January 15th, 2015.
The news was announced on the WWE website on Thursday morning.
“WWE’s sizable and passionate fan base make SmackDown the No. 1 entertainment show on Syfy and the most-watched, regularly scheduled program among key demographics on the network,” said Michelle Wilson, WWE Chief Revenue and Marketing Officer. “We look forward to bringing the WWE audience to Thursday nights on Syfy.”
“Quite simply, more young men watch television on Thursday night than on Fridays,” said Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy. “Among Men 18-49, PUTS [persons using television] are 15 percent higher compared to Fridays, expanding the potential audience for SmackDown. Since the majority of broadcast programming skews female, we’re also using Thursday nights to counter-program.”
WWE just celebrated 15 years of SmackDown last month.
WWE Chief Revenue & Marketing Officer Michelle told Variety.com that as a result of SmackDown moving to Thursdays, NXT (and its live specials) will move to Wednesday at 8pm EST in January as well.
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