The undercard singles titles are all chilling across the pond these days, as Bad News Barrett, Sheamus, and Paige all won championships in recent weeks. New champions are a welcome sight in the WWE these days, especially considering how stale the previous champions’ runs had become.
Dean Ambrose’s reign as United States Champion will likely be the forgotten reign in years to come. He held the title for almost a year while only defending it a few times before finally dropping it to Sheamus during a battle royal a few weeks back.
The same holds true for Big E and the Intercontinental Championship. Although he did not hold the title as long as Ambrose held his US Championship, his reign was unmemorable and he engaged in no meaningful feuds during his months with the title. As for AJ Lee, her run with the title seemed fresh at first, but she eventually ran out of challengers and it seemed like the right time to crown a new champion.
With recent undercard title reigns being unmemorable, it leads one to wonder if unification is the answer. One of the primary reasons the titles go undefended is because it is difficult to have too many stories going at once, especially meaningful ones that involve championship contests. This leads to champions holding insignificant titles like the US Championship as a way to legitimize or build up the character, but in reality, the title does little because it goes undefended.
One of the best options would perhaps be to unify the United States and Intercontinental Championships. By unifying the titles into just the Intercontinental Championship, it could make the title seem important again. In the Attitude Era, the title held importance, with fans knowing that most superstars who held the strap were on their way to the main event.
That is not the case anymore, however, as the title is thrown on random superstars in an attempt to build interest, but then creative puts in no further effort. It is a little sad that the most interesting thing to happen involving the Intercontinental Championship in recent months was a tournament to crown a number one contender that did not even involve the champion at all (except for a few clips showing him standing in the back, angrily looking at a monitor).
