Since his return to WWE, Cody Rhodes has proven himself to be “undeniable,” culminating in his emotional victory at WrestleMania 40. Now, the reigning Undisputed WWE Champion has achieved another major milestone in his career, this time in the realm of merchandise sales through Fanatics.
Cody has broken into the top 5 of all athletes and personalities in overall sales, sources at Fanatics told Fightful Select. No other wrestler, in or out of WWE, has reached this elite quintet; another sign of the popularity of the reigning Undisputed WWE Champion. In May of this year, Rhodes broke into the top 10 merch-sellers on Fanatics and has only grown more popular with audiences ever since.
It’s not just with Fanatics that fans can see the undeniable popularity of Cody Rhodes, who made over $1 million over WrestleMania weekend in merchandise alone. In the run-up to his epic weekend in Philadelphia, Rhodes dominated WWE’s own merchandise sales, regularly outperforming The Rock and leaving the Final Boss scraping into the top 10.
WWE And Fanatics
A deal between WWE and Fanatics was reached in March 2022, mere days before Rhodes’ return to the promotion at WrestleMania 38. The deal has seen Fanatics sell several items of licensed merch ranging from t-shirts to replica championship title belts. At the time of the agreement’s inception, then-WWE Chairman Vince McMahon described Fanatics as an “industry leader” and Fanatics founder/CEO Michael Rubin as a “visionary.”
What’s to Come?
Rhodes will compete at WWE Bad Blood 2024 where he’ll team with Roman Reigns to take on The Bloodline’s Solo Sikoa and Jacob Fatu. With a special entrance planned for the Undisputed WWE Champion, expect merchandise to fly once more at the October 5, event in Atlanta, Georgia. Stay tuned to SEScoops for the latest on Cody Rhodes and his unlikely tag team with the OTC.
