As WrestleMania has become the global phenomenon we know it as today, state government officials around the United States have been going all-out trying to entice WWE to bring the annual event to their city.
- From Earlier This Week: WrestleMania 27 Brought $62 Million To Atlanta
The Miami Herald has published a new article looking at what the city of Miami did to land WrestleMania 28.
City officials promised WWE a $250,000 subsidy, along with other perks, and access to Miami-Dade county’s three largest venues – Sun Life Stadium, the Miami Beach Convention Center and the American Airlines Arena – for WrestleMania weekend activities.
To gear up the locals for next April’s blockbuster event, city officials will be hanging WrestleMania banners from light posts along the highways. A “street team” of approximately 200 volunteers has been assembled to help increase awareness about WWE events taking place next April.
Mike Sophia of Miami-Dade’s Sports Commission told the Miami Herlad, “This event is as big as it gets. WrestleMania is up there in the league with Super Bowls and Final Fours. To be honest with you, when I got the [WrestleMania] bid book, I looked at it and I put it on the corner of my desk and I said, ‘Nah, this isn’t us.’”
Comparing WrestleMania to the biggest annual sporting event in the world, Sophia said, “[WrestleMania] looks exactly like a Super Bowl. It’s exactly something we could and should do. If you want to sit down and split hairs as to whether it strictly fits the definition of a sporting event, I’m not going to have a great argument.”
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