The Diminished Value of WWE Titles

Upon glancing at this year’s WrestleMania card, fans may notice a glaring omission: championship title matches. After unifying the titles at last year’s TLC, there are a total of five championships in the WWE. Of the five, only two are being defended on the actual telecast and the tag team titles will be relegated to the pre-show.

Ignoring championship titles is nothing new in the WWE, as it has become pretty much standard in recent years, especially at WrestleMania. The previous two WrestleManias featured three championship matches on the actual telecast, and the twenty-seventh edition was even worse, with only two championship matches on the entire four-hour program.

This is a far cry from a decade ago at WrestleMania XX, where there were a whopping seven title matches and the belts were used to build up superstars and did not simply remain stagnant for months at a time.

Steve Austin and The Rock were both elevated to the main event scene after battling for the Intercontinental Title.
Steve Austin and The Rock were both elevated to the main event scene after battling for the Intercontinental Title.

The perfect example of the diminished value of titles is the United States Championship. A decade ago at WrestleMania XX, John Cena won his first championship by defeating Big Show for the United States Championship. His win helped launch Cena into the main event by putting gold around his waist and making the title seem important.

Fast forward a decade and the United States Championship is completely irrelevant, with Dean Ambrose only defending the title a handful of times since October of last year.

The same holds true for the Intercontinental Title as well. During the Attitude Era, the Intercontinental Title was one of the most important ways to elevate a superstar from the midcard to the main event, with Steve Austin and The Rock’s epic battles for the IC strap serving as an illustration of how to use a midcard title to put an up-and-coming superstar over with the crowd.

Now the title is thrown around the waist of whichever flavor of the week the WWE is trying to make seem important. It was Curtis Axel for a while after he was repacked and paired with Paul Heyman. After they realized he was not getting over with the crowd, they decided to give the belt to Big E and he has done next to nothing.

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