Historic WCW Home Sold: AT&T’s $164 Million CNN Center Sale Makes Headlines

CNN’s era has reached its conclusion in their famous Atlanta building. That same building also housed significant pieces of pro wrestling history.

Significant media attention surrounded the removal of the CNN initials from the former CNN Center in Atlanta, GA this week. This building previously served as the heart of the Ted Turner empire, housing the headquarters of WCW during Turner Broadcasting’s ownership of the promotion.

End of an Era for CNN

Fox Atlanta reports that the recognizable red letters that adorned the media giant’s Downtown Atlanta headquarters have vanished.
Those letters marked the CNN Center since 1987.

Last year, the cable giant disclosed plans to relocate from the expansive complex to the Techwood Turner Broadcasting campus in Midtown. It seems that those plans are well underway now, because the building no longer carries CNN’s branding.

In 2021, CNN’s former parent company, AT&T, sold the CNN Center for almost $164 million to two Florida-based real estate firms, CP Group and Rialto Capital. The duration for which the Downtown building will retain the title of the CNN Center remains uncertain.

CNN’s New Home

While the channel’s weekday anchors have already transitioned to New York or Washington, CNN maintains digital and CNN International operations in Atlanta. This is a big transition, and one that took some time to coordinate.

A spokesperson from Turner informed AdWeek that the signage would undergo several weeks of refurbishment before finding its place at the Midtown campus in due time. We will have to see how the letters look outside the network’s new home.