WWE Hall of Famer Jim Ross has updated his blog at JRsBarBQ.com with his thoughts on WWE’s declining television ratings. Ross says it’s going to take more than top stars returning for WWE to right the ship and offers some straight-forward, back to basics advice to his former company.
“Amazing that some people think that Daniel Bryan’s return can cure all WWE TV ratings ills alone. Not true. Bryan should not be considered for a return until he is completely, 100% medically cleared of which WWE will insure.
Ratings go down just like live event tickets sales and for the same reasons….the paying customers are not getting what they feel that they want. Promoters get market research daily. Those that listen and compromise what they they may be feeling is the right way to go generally are rewarded with increased profitability. Those that think that the fans don’t know what the fans really want, generally continue to downtrend. It’s simple marketing 101.
Listen to the paying customers and allow them to guide you to what some refer to the Promised Land or, better said, the land of profitability.”
He added that any wrestling company looking to turn things around needs to fully commit to a small group of talent, push them as main event stars for several months getting off course.
Other topics discussed include The Rock’s partnership with Ford Motors and his one-man shows in Dallas over WrestleMania 32 weekend.
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