Logan Paul has expressed interest in expanding his role in WWE beyond wrestling, proposing to assist talent in developing their personal brands.
Paul, who officially signed with WWE in 2022, has competed in high-profile matches on Raw and SmackDown, winning the United States Championship in 2023. However, with his experience in business and brand-building outside the ring, he now sees an opportunity to contribute in a different capacity.
On the latest episode of Impaulsive, WWE commentator Michael Cole discussed the company’s evolving approach under its new leadership. He highlighted how WWE has shifted from previous restrictions, encouraging wrestlers to grow their own brands with dedicated support from company offices.
“The company was so restrictive for so many years. We had a big controversy over Twitch streams a few years ago. Now, everything’s opened up. Go be a brand,” Cole explained.
“We want you, as a performer, to develop your brand. We have people in place in our offices helping our talent grow their brand.”
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Logan Paul’s Vision
In response, Paul expressed enthusiasm about potentially joining WWE’s branding team, leveraging his entrepreneurial background to assist fellow wrestlers.
“I feel like I should be on that team. I’m definitely going to reach out about that,” he said. “Everyone should be thinking about how to not just build yourself, but how to build businesses. It’s the next level of conversation.
Use the vehicle you’ve been given. I think every talent in WWE should be thinking like that, and it would be cool to be on that team to help build that.”
While Paul remains an active competitor, his interest in WWE’s branding strategy suggests he could take on a dual role within the company, blending his in-ring persona with his expertise in business and marketing.