New Details On What WWE Has Planned For Its Cable Network

WWE is moving forward with its planned cable network and it turns out the company’s recent re-branding strategy is part of that effort.

The idea is that WWE’s network will be more of an entertainment network and they don’t want it to be seen as just a pro wrestling hannel.

WWE is looking to air scripted programming and other programming that they can use their marketing concepts with.

The concept was described as something like High School Musical or Dora the Explorer – where like wrestling, you have a program, you merchandise the characters and go on tour. The Harlem Globetrotters would be a perfect fit for this new concept, but they are not currently touring.

WWE is also looking at using people like Hall of Famer Drew Carey to come up with programming ideas.

The WWE network will feature a lot of wrestling still, with a lot of old footage airing. WWE is currently digitizing some of their footage and trying to upgrade it to HD for the network. The network will also show programs like NXT, Superstars and some of the recap shows that air internationally.

(Source: Wrestling Observer Newsletter)